Marketing Manager, Corporates

About KPMG International

Together with more than 273,000 colleagues in 143 countries throughout our member firms, people at KPMG imagine big ideas and bring solutions to life for clients both big and small. A role with KPMG International will open a world of opportunity in your career.

KPMG International helps set the strategy and protects the reputation of this global organization of independent professional services firms providing Audit, Tax and Advisory services. We deliver value to our member firms and drive positive change in the communities we serve. By joining us you will gain a unique understanding of how a global organization operates and work on projects that impact the whole organization. From setting standards and best practices to developing innovative tech- enabled solutions for clients, you'll be part of a global team changing the way our business operates. We look forward to welcoming you to our team.

About this Global Group
To be successful in today’s marketplace, we need to deliver an exceptional, compelling and consistent experience to clients, wherever they are. KPMG’s clients are global and delivering a seamless, integrated client experience leveraging our multi-disciplinary model is a differentiator for KPMG firms. Global Clients & Markets partners with our colleagues across Tax, Audit and Advisory to ensure KPMG can provide the best possible solutions to the marketplace. Developing and building relationships with clients to become the most trusted and trustworthy professional services firm is core to Global Clients & Markets.

Our Global Clients & Markets team includes Accounts, Sectors, Brand & Marketing, Sales Enablement and Global ESG.

 About this team
KPMG's global Brand & Marketing team is dedicated to enhancing the firm's brand perception and driving impactful marketing strategies worldwide. The team works collaboratively to develop and execute cohesive marketing campaigns that align with KPMG's long-term strategy and business objectives.

As part of the global Brand & Marketing team, the Sector and Cross-Industry Channels Marketing team is dedicated to driving growth and enhancing brand positioning across various sectors and channels globally. They develop and execute strategic marketing plans, create high-quality content, and optimize event sponsorships to increase brand impact by collaborating closely with sector heads and their leadership teams.

 Role summary

The Marketing Manager, Corporates will report to the Senior Marketing Manager, TMT & CRL and play a key role in delivering global sector marketing campaigns to enhance member firm adoption. This role involves working with cross-functional teams to execute content plans, support event sponsorships, manage campaign logistics, and maintain stakeholder relationships.

Key Accountabilities

Content Development and Management:

• Create, manage, and develop global content (such as hero, hub, and heartbeat pieces) for marketing campaigns that will be adopted by the network and support global events, ensuring the execution of marketing strategies and alignment with broader organizational goals
• Manage collaboration with brand, risk compliance, design planning, and digital teams to ensure timely delivery and publication of materials
• Oversee the development of client-facing marketing materials, including sales enablement materials, social media posts, infographics, videos, and other digital assets

Project Management: 

• Manage day-to-day coordination between internal teams and external vendors to ensure seamless collaboration and communication throughout all stages of project execution. This includes developing project timelines, tracking progress, and facilitating meetings to address any issues or roadblocks that arise
• Ensure that all projects adhere to established timings and budgets while meeting quality standards. Employ effective resource allocation and risk management strategies. Regularly report on project status to stakeholders and adjust plans as necessary to align with overall marketing strategy, objectives, and company goals

Stakeholder Engagement: 

• Lead coordination across global teams, including internal stakeholders and marketing colleagues in Global and in Member Firms, to ensure alignment and local adoption of initiatives.
• Organize regular meetings and updates to discuss ongoing projects, address concerns, and gather feedback.

Internal Network Collaboration: 

• Build connections across departments and member firms to enhance global marketing programs and promote knowledge sharing, ensuring best practices are shared across the global organization
• Collaborate with senior leadership to implement global programs and develop industry- or function specific content or events
• Engage with country-based marketing professionals and key account teams to identify and leverage resources and programs in key countries (priority to Big 9 and rest of board countries), tailoring successful initiatives for wider adoptioned.

Evaluation and Measurement: 

• Lead the tracking of campaign metrics and performance against KPIs, contributing to regular reporting on campaign outcomes and stakeholder updates
• Utilize data-driven insights to assess the effectiveness of marketing initiatives and drive continuous improvement

Creative Input and Best Practices: 

• Promote innovative and creative ideas that enhance the effectiveness of marketing strategies and campaigns. This includes leveraging AI in a trusted and responsible way, facilitating brainstorming sessions, participation in workshops, and collaboration with cross-functional teams to develop compelling marketing materials that resonate with the target audience
• Lead the sharing of best practices across the organization through various channels (newsletters, regular team meetings, etc.).

Experience / Knowledge / Qualifications:

• Proven knowledge and skills in marketing, communications, or business practices, demonstrating a strong understanding of industry trends and strategies backed by demonstratable relevant experience
• Undergraduate degree from an accredited college or university or equivalent work experience
• Proven experience in marketing campaign management and execution
• Strong communication and interpersonal skills to engage diverse stakeholders
• Ability to analyze data and interpret metrics to drive marketing success
• Creative mindset with a passion for innovation and continuous improvement
• Strong project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders
• Experience interacting with senior management and exercising diplomacy
• Ability to work in a fast-paced environment where speed to market is key to success
• A ‘can do’ attitude and an exceptional degree of personal initiative with an ability to manage multiple priorities in tight timelines
• Able to work flexible hours typical of a global role; connecting with colleagues in different time zones

 Agile/Flexible Working

At KPMG International, we are supportive of helping you to achieve a balance between your home and work demands. We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Please ask to find out more.

KPMG International's commitment to inclusion & diversity

At KPMG International, we recognise that we need inclusion and diversity to be successful. We want to attract, retain and develop diverse talent at all levels. This means recruiting from the widest pool of talent across our network and beyond, removing barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which empowers everyone to bring their whole selves to work.

Applying with a disability

KPMG International is proud to be an inclusive place to work and we are committed to ensuring that you are treated fairly throughout our recruitment process. Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require with your recruitment contact.